Business Development
for location-based, service & trade companies.
Educating owner-operators to see their company as an investor.
See disclosure at footer.
Business development is the process of driving enterprise value.
That succinct definition of business development universally applies from the tech startup to Fortune 500 companies, all the way to your local painting company.
Enterprise value (EV) is the total worth of the business, cash-free and debt-free. Let’s say a business is valued at $1M. If the checking account has $100K, and the business has $50K of loans we’d subtract those 2 amounts to calculate the enterprise value at $850K.
Driving enterprise value is the context & backdrop of all that we offer at The Culture.
Whether it’s building a lead gen campaign with an SEO-driven website paired with Google Ads
or integrating a CRM with lead source attribution so we can finally calculate LTV/CAC
or service analysis & prioritization based on TAM, job costing and crew capacity
All this work is done to chase down & reverse-engineer enterprise value. When we say we help owner-operators build an investor’s perspective, this the framework we mean.
In that above example, “cash-free, debt-free” makes sense. Find the cash and loan balance totals, then subtract from the valuation. Easy. The question is, how did you come up with $1M as the business valuation?
Have you ever wondered how a local business is valued?
Pro tip: A business isn’t valued like buying a home.
“If you don’t know how a business is valued, how can you expect to systematically do the very things that increase the value of your business?”
When you understand the fundamentals of business valuation you can then isolate the drivers of value and push them to produce the output that best suits your current leadership team and production crew (or a future buyer).
In other words, when you understand how much a ready-willing-able buyer would pay for a business like yours you can take the necessary actions to preserve or increase that value.
Do you own a business, or do you own a job?
Have you imagined what it’d be like if your company no longer needed you physically present in the day-to-day operations, and yet the business still predictably cash flowed and increased in revenue YOY?
What does the process look like to decouple operator from “owner-operator”? That person would become owner-investor.
This is only possible by identifying, installing, and iterating systems & roles so the business becomes mechanistic; a boring cash-flowing company.
Imagine that, owning a company that owes you rather than the owner owing the business.
If you’re an owner-operator and want to help figuring out this process we’d love to setup up that discovery call.
“What kind of companies do you work with?”
TPYE OF OWNER-OPERATOR WE WORK WITH
There are a lot of honest, super hard-working, blue collar, pull-over-on-the-side-of-the-road-to-help kind of guys and gals out there. We thoroughly enjoy helping these folk!
EXAMPLES OF COMPANIES WE WORK WITH
Home trades:
asphalt paving (and concrete)
house painting
hardwood flooring
custom carpentry
fence contractors
deck contractors
Home services:
window cleaning & pressure washing
tree care
gutter cleaning & seamless install
Mechanical trades
electrical
plumbing
HVAC
Book a call
If you would like to schedule an intro call please fill out the form. Please note our scheduling is limited.